About The Client

The Client is a leading Malaysian utility company in Asia with an international presence in the United Kingdom, Kuwait, Turkiye, Saudi Arabia, and India. With a customer base of 10.6 million customers in peninsular Malaysia, Sabah and Labuan, they are also the largest publicly listed power company in Southeast Asia with more than MYR 180 billion worth of assets.

The Challenge

As part of the Client’s digitalisation strategy, the use of public cloud to host the Informatica c360i system was considered. However, with past c360i implementations having mostly been deployed primarily on-premise, the use of Amazon Web Services for this project would require extensive testing, customisations and communications between all relevant parties.

The Results

Through a combination of team effort and effective communication, the team was able to implement Informatica Customer 360 Insights on Amazon Web Services. Today, the Client is able to draft out and execute effective campaigns by leveraging on the information gathered at every touchpoint thanks to c360i.

Next Steps

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