Creating a unified customer profile
The key functionality that lies in the heart of Customer 360 is its ability to consolidate date from various sources. Whether it be CRM systems, transactional records, social media interactions, customer support logs or more, Customer 360 solutions can integrate themselves into these touchpoints. With these data in hand, the system can then create a unified customer profile that encompasses a customer’s preferences, behaviours, purchase history, and interactions.
Generating actionable insights
With the raw customer data in hand, the next step is to process it into actionable insights. Through the application of data analytics, businesses can discover patterns, trends, and correlations that highlight the customer’s preferences, affinities, and points of engagement. The information generated from this step allows businesses to optimise their marketing strategy for the best possible chance of success.
Driving engagement further with personalisation
The wealth of information generated through Customer 360 also means that businesses are able to create more effective engagement strategies. By leveraging data-driven personalisation, businesses can now engage in hyper-personalised experiences for each individual customer, which may nurture a closer relationship between the customer and the business.
Better customer service
Customer support representatives can also take advantage of Customer 360 as the data gathered from the system means they’ll have insights into the customer’s behaviours and interactions. The insights gained from Customer 360 can be converted into action by offering customers a more personalised and efficient service, thereby nurturing customer loyalty.
In short, Customer 360 empowers businesses by giving them crucial insight into their target audience. Those who know how to leverage the benefits that Customer 360 has to offer stand to position themselves at the front of the pack in a marketplace that is constantly shifting.