User experience (UX) encompasses all aspects of a user’s interaction with your organisation and its products and services, particularly in terms of accessibility, usability and overall satisfaction. From a digital standpoint, this includes your website or app’s content quality, user flows, responsiveness, and more. Good UX design is a key differentiator, crucial for capturing and retaining a user’s business, trust and loyalty.
Our team of UX consultants and designers has years of experience creating intuitive UX designs. Get in touch to learn more about our UX services and how we can deliver user-centred solutions that bring value to your business.
Our Knowledge Base
UX Discovery & Workshops
During the discovery phase, we’ll take the time to understand your project goals, the wants & needs of your users, and the current state of your UX design (if any).
If needed, we’ll organise UX workshops with your project team and stakeholders; coming together to align expectations, brainstorm ideas, define key functionalities, and sketch lo-fi wireframes.
This ensures that the rest of our UX work will be built on a solid foundation.
Personas & Journey Mapping
To create realistic user journeys, we must first understand your users and their motivations. This is where we create user profiles, i.e. personas, that can best represent them.
From there, we’d visualise the process that each persona would go through to accomplish a task or goal. By having a clear view of how easy or tough it is for them to complete their journey, we’d be able to eliminate gaps and uncover opportunities to enhance their experience.
User Testing
Experience has taught us that we cannot anticipate everything a user does. This is why user testing is essential. Surveys, focus groups and one-on-one interviews help us verify the clarity of our journeys and gather actionable insights so that we can make necessary adjustments.
By testing our solutions on users early and often, we’ll be able to determine if they work even before development begins.
How We Can Help
- Research your company, your competitors and the state of the industry at large to gather context and incorporate suitable UX strategies.
- Translate UX strategies to actionable frameworks.
- Conduct persona workshops to map out close-to-real personas and user stories; conduct journey mapping workshops to determine gaps and opportunities.
- Define and refine information architecture, navigation menu, end-to-end user journeys, interaction & experience maps, content structure, wireframes, prototypes, and more.
- Gather customer feedback; conduct focus groups, surveys and other activities to test concepts and hypotheses as well as validate workshop outcomes.
- Pilot-test solutions; iterate until desired results are achieved.
Learn More About Our Approach to UX Design
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