Founded in 2006, Perspective Strategies is an award-winning public relations and strategic communications agency in Malaysia. The firm is an active corporate member of the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) and is also the only Malaysian member agency of the Public Relations Global Network (PRGN).
Perspective Strategies provides services in strategic communications, public affairs, brand communications, financial communications & investor relations, crisis & issue management, research & thought leadership, stakeholder engagement, as well as communications consulting and capability-building.
As part of the firm’s initiative to strengthen its digital assets, Perspective Strategies embarked on a digital revamp of their existing brand portal to better enhance its online branding and improve on the firm’s digital customer experience.
Thanks to a steady increase in user interaction and media consumption on its digital portals, Perspective Strategies has decided that its online presence requires a makeover. To that end, the company has reached out to us to achieve the following:
The journey begins with numerous User Interface & User Experience (UI/UX) workshops between Perspective Strategies and us. The workshops are conducted in order to better understand the target audience of the revamp as well as how they can optimise the revamped portal to be as engaging as possible.
By understanding the expectations, concerns and motivations of the users via persona creation, we’re able to lock down the functionality, usability and adaptability of the portal, thereby forming the basis of the creative direction and user journey design on the revamped portal.
With the revamping of their digital portal done, Perspective Strategies has engaged our cloud managed services team to perform daily IT management of cloud-based services and provide technical support to automate and enhance their business operations.
By outsourcing the role to us, Perspective Strategies is able to benefit from the expertise and experience that our skilled team provides, better control its IT expenditure, and relocate company resources to other business-critical departments.
“ The revamp to Perspectives Strategies’ website is very timely, especially as the firm strives to remain fresh and relevant to Malaysian and international audiences. Furthermore, the Uberfusion team has been a great partner throughout the website redesign journey; listening to our needs and understanding what we are looking for in the revamp and tailoring the new website to our needs. They have provided us with reliable day-to-day customer support too. Certainly, Perspective Strategies’ website is now better in terms of showcasing our range of expertise as a public relations firm, in addition to a modern and user-centric interface. ”
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You can also visit our client's website at www.perspective.com.my.